Then how about these: Law firms with videos on their landing page increase consumer email signup by 127%. Split testing has shown that emails that include video have a 137% higher click through rate to your website. Video can host the same content that would find itself in a blog. Video marketing finds itself to a leading law firm marketing strategy because it is much easier to have areal person break down the law than sift through articles. In fact, 25% of people researching legal topics visit YouTube during the process. Content doesn’t just have to find itself on your website either. Post it on all your social meia channels.
That Is Consistency
Include articles in your email list. Put your videos on all platforms including YouTube. You put work into your content, so maximize its visibility! Content marketing isn’t just about providing valuable information either. It is also about tying your face and your business to the helping hand. To make your content especially Australian Email Lists conducive to conversions, be sure to add Call to Actions (CTA). These are your ‘scheule an appointments’, your ‘Call Now’, and ‘Reach Out to Us.’ Without the intuitive ability to take action, you may just come across as informational andlose your audience to someone who has clear and convincing CTA’s. Summary Content marketing isn’t just about providing valuable information either, but also about tying your face & business to the helping hand.
Break Your Small Business Blogging Efforts
Keyword Research Keyword research is a major SEO component when it comes to creating content and is one of the higher ROI law firm marketing strategies. Because your content will most likely be tailore to your handful of areas of expertise, you know the pain points people are having. What you nee to focus on as well is how to deliver the Book Your list content to the person. Keyword research is all about figuring out what people actually type when searching for answers. It may be a gut reaction to include as many relevant keywords, especially vague ones, in your content or even in PPC ads. But Google’s algorithm is getting smarter by they day with thousands of microupdates a year.