Every day google answers our questions. Approximately 3.5 billion queries are processed and associated with a series of answers that the search engine deems relevant. In this list, the serp, we find our answers. At the same time, however, we can be the answer , with the products and services offered by our brand. If in the first case having a choice in the results makes us happy, in the second, each alternative leads the user towards a competitor. The goal becomes, as always, to be first in the serp . In short, we need seo in 2022 too . To be successful, however, it is not enough to apply what we already know. We must take into account the new trends and new parameters that google likes so much.
Mobile and responsive websites
Mobile first. Do you remember when you first heard it? It was 2018 and since then this ranking factor has never abandoned us. Today 87% of users use mobile phones to browse the web and within a few years (the estimate is for 2025) it is expected that 73% of people will access the internet only via mobile devices. Although google always indexes from the desktop version of your site, it is necessary to strengthen the mobile version. Therefore, to improve your position on the serp, remember to. Have the same main content on both desktop and mobile. Structure the pages following this main content reduce page loading time. Ensure simple and functional navigation.
Keywords and semantic searches
Seo evolves. The keywords we have worked on for years are no longer enough. Today google is asking for more: semantic search becomes the focus . Keywords are no longer under the magnifying glass, google controls and analyzes the user’s entire search context. That is, try to understand the general intent of the request. From an seo perspective, this translates into the need to provide as much information as possible. Beyond primary and secondary keywords, to help google understand if our content is relevant to BO Leads the query. So here are some ideas. Choose keywords so that they are closer to speech and specific. Use both blog articles and faqs to propose your content. Organize the texts with titles that are as close as possible to the queries.