A YouTube network tells us how influencers (and Youtubers) work

A YouTube network tells us how influencers (and Youtubers) work. You only have to take a look at the main social networks to see that campaigns with influencers are the order of the day. And we gave a good account of this in our 2019 ProMarketingDay . Blanca Formáriz is Director of Operations at 2btube , a talent company that works on influential content for brands that want to connect with a young audience. He was with us to tell us how an intermediary agency works with influencers and the impact that content has on the influencer marketing business. Do you want to know how to work with an influencer ? How to choose the most suitable one for your product or your brand? Get settled, let’s get started.

How to choose an ideal influencer for a successful campaign

How to choose an ideal influencer for a successful campaign. But… which influencer to choose? Is it better to choose someone famous? Someone with a lot of followers. You may think that the ideal influencer for your brand and your next campaign is the one with the highest number of subscribers or views. It’s easy to think that the more subscribers you have, the more email leads you’ll reach a larger audience. A YouTube network tells us how influencers (and Youtubers) work. However, it doesn’t work exactly like that. There are several factors that you should take into account:

Presence of other brands in the channel

Presence of other brands in the channel. Also take into account how the influencer’s work has been with other brands previously. Thus, we will know how he has done it, what inspires the audience, how he communicates… And how professional he is. A YouTube network tells us how influencers (and Youtubers) work. Is there cannibalization with other brands? Furthermore, it is critical to ensure that Book Your List our brand is not harmed by lack of coherence or incompatibility. If there is a conflict between a previous influencer campaign with another brand, in the long run, it can affect our credibility.

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