We compar the data from the first quarter of 2019 with those of the first half of 2020. To understand how the global pandemic influenc the value of the various marketing activities and the overall brand performance . Flb brands have had to adapt to the new sector climate. Revolutionizing their way of communicating to respond to the new nes of consumers . Who are increasingly looking for information content and reliable sources. It is no coincidence that the mia prov to be the best performing voice of the first quarter of 2020. With a 44% increase in total miv® compar to 2019. Although the worst seems to be over. It is now important to define which marketing strategies will characterize the future of the industry.
Channels for Entering the Chinese Market
The data collect allow us to develop some probable forecasts and evolving trends . Which brands should pay attention to to refine the new priorities of their businesses. Build solid brand equity consumers. Affect and influenc by a global crisis that has caus distrust after the pandemic. Will only believe in truly transparent brands. I.E. Those that maintain strong and constant values in an ever-changing climate. How your brand is perceiv b2b email list through every action and initiative – be it sustainable. Responsible or committ to the consumer – will be what builds brand equity and helps you emerge in the market.
The Analysis of the Media Impact Value™ of
Accelerate the digitalization process and focus on intelligent marketing investments in just four months we have seen the acceleration of digitalisation. Which had been slowly evolving for years. Within the “New reality” that is present to us as a globaliz society. Online channels will be mandatory for those brands that want to effectively reach their consumers across different markets . But at Book Your List the same time. As in every period of economic crisis. It will be necessary to make smarter investments. Guaranteeing maximum roi for every marketing initiative. According to the data report in industry impact. In fact. In the first quarter of 2020 we witness a 17% increase in share of voice by own mia .