At Rock Content we breathe the production of relevant content as a sustainable and efficient way to. Generate corporate contacts that are later transformed into real sales opportunities. Generate More That is why below I am going to share the story of how we have obtained 700 leads per month. Without spending even 1 peso with Google Ads or on social networks. Many companies still believe that Digital Marketing is summarized in Ads campaigns and social networks. Even I thought this way too, until I joined Rock Content. My experience in the company showed me that the possibilities within Digital Marketing are. Endless and that with a solid Content Marketing strategy , not having money to invest in Ads became irrelevant.
Generate More Starting at the Top of the Funnel Attraction
First of all, none of this would be possible if job function email list we had not started at the top of the Content Marketing funnel, that is, generating traffic for our blog. Many companies already understand the need for a blog and its nutrition, with relevant. Content optimized for the user’s intention in search engines. But, it seems to me many times that this is left aside. Within digital strategies or considered as something secondary. Here at Rock, the blog is essential to generating the results we have today . In Content Marketing, everything begins with attracting visitors, and it was obvious that in our case it could not be different.
What is a Business Opportunity for Rock Content
An opportunity for us are the Book Your List contacts that come .To us and that fit our lead or MQL criteria , and therefore, they can be worked on by our sales team. In each company this is different because each type. Of business has a different profile of the ideal customer. And needs different data from its users to qualify. Them in the best way and know how to guide them through the sales funnel . From the construction of the Buyer Persona it is possible. To think about what type of information we need from. The contact for it to be qualified as a lead or an MQL.
