It may have slipped somewhat under the radar . But The Financial Times recently reported that Apple is preparing to substantially develop its advertising space in the coming years. Now, how do we know if Apple has not said anything in public? According to Future View of LinkedIn, Apple has more than 200 openings for its ad platform, which would nearly double the size of its current infrastructure. It is estimated that Apple probably made $5 billion in ad revenue in 2021 and could grow these sales to more than billion a year by 2026. This wouldn’t be enough to overtake Google or Facebook, but going forward Apple.
The Apple Advantage
Do you remember the iOS 14.5 update from about a year ago? This update allowed iPhone and iPad users to block third-party apps like Iran Phone Number Data Facebook from tracking and monitoring user behavior on their mobile devices. Until then, this had been Meta’s “secret ingredient,” and as a result, the update dealt a serious blow to its ad sales. In 2022 alone, it is estimated that due to the Meta update, it will lose more than 10 billion dollars . Not surprisingly, in the face of these signs, Google has begun planning for a cookieless future for Google and its Chrome browser. By the end of 2024 there will be more privacy updates in Chrome.
Augmented reality virtual reality
Whether it’s hardware (phones, tablets, computers) or software (Safari, The App Store, Apple Maps, Apple TV, Apple Arcade), Apple owns all of this user data and does not rely on third-party cookies or permissions to obtain it. How will this Book Your List fit into their ad platform strategy as they scale and optimize? What changes will we see in the user experience with Apple products? It’s probably too early to tell, but from my point of view there are a few things to watch out for The Apple Advantage Unlike Meta or Google, Apple has the huge business advantage of owning the infrastructure for its entire ecosystem of products. They also do an excellent job of retaining their customers with new products and services.
