Which often results in unhelpful content and unsatisfactory searches

This is one of the questions Google asked (and answered!) in the August 18 Helpful Content Update, right in the section about avoiding search engine-first content. Ultimately, Google wants creators to create content that satisfies and adds value to search engines while using SEO best practices . Google also urges digital marketers to avoid keyword overuse , So what is Google asking for? He wants content creators to check that what they produce isn’t written to please the search engine first , rather than giving the audience the quality information they want. In its annual State of SEO report , Search Engine Journal (SEJ) received feedback from more than 3,600 SEO professionals.

The results show that the audience only spends

Research or searches. Wouldn’t it be better for SEO professionals to spend more time getting to know their audiences so they can write better content for people and not search engines? The focus now is content that puts people first More Vietnam Phone Number Data than a decade ago, Google urged publishers to focus on delivering a quality user experience instead of . Some listened. Have you reaped the rewards for following this advice over the past decade ? If you focus on creating clickbait and content that tricks people into clicking without getting a good result, then you are part of the problem that this helpful content update is trying to fix. So what should you do to change the experience.

worrying about signals and ranking algorithms

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Start by confirming the following. My site has one main focus. I have an audience that finds my content valuable when they directly visit my site or business. My content demonstrates true knowledge and personal experience. When the public reads Book Your List my content, they learn enough about the topic to be able to do what they intended to do, or they get an answer to their question. Consumers have a rewarding experience on my website. If you say “no” to any of the above it means you have work ahead of you. How to optimize your content according to the update Google wants the content to demonstrate.

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