You may be wondering if email marketing trends are still important. Do people still read emails? Well, according to HubSpot research, 4 billion people use email every day , and 37% of brands say they are increasing their email budget. Think about your own habits and those of your colleagues, friends or family. Are they still reading emails? Now that we’ve establish that email is inde still a valuable marketing tool, what are some trends you should incorporate into your current email marketing strategy? Customers are interest in knowing that companies care about them and their preferences; Privacy is an increasingly important issue , and people are looking for entertainment. As we know from our own habits, more and more people are using their mobile devices for work.
Accessing information, and reading emails
For many small business owners, the cell phone is their office. Well then, let’s take a look at the top email marketing trends for 2023. Greater customization The days of sending identical emails to your entire subscriber list are long gone; today, it’s not Netherlands Phone Number Data even enough to personalize them with the subscriber’s name. Take email personalization to the next level through customer segmentation, tailor content, and cultivating customer trust through consistent engagement with your email messages. According to Mailchimp , you should treat your email subscribers like VIPs, since it’s a privilege to be invit to their inbox; Likewise, you should reciprocate by allowing them to be the first to know about sales and new products.
Customers want more, they want to know
That you are thinking of them, even when there are no special offers, for example, on their birthday. Continuous interaction makes them feel special and builds trust. Do you have subscribers with disabilities? By improving their user experience Book Your List by including accessibility functionality in your email marketing, you show them that you care. Segmentation and personalization allow you to send the right content to the right users at the right time , and automation makes this process easy. If you know your customers check their email after 9 PM, send them personalize messages at that time and they’ll be more likely to open them and engage with the content.
